Why Test
Here’s everything you should know before getting started.
How does it work?
By replicating the way the human brain ingests content, we are able to show you exactly how your content is performing — using unbiased data that is 98% accurate to the human eye.
Informed by human biological brain function, our software algorithm assesses content based on your five neural pathways:
Why is testing so important?
Visual Attention is not about what you recognise… it’s about what you see first.
It teaches us about the significance of our content components and the order in which we receive them, and informs us whether viewers are likely to see the content at all.
Understanding this enables marketers and creatives to use the information to their advantage — delivering exactly what they want the consumer to see, and in the right sequence.
What content can I test?
We can test all visual media types including moving image and real-time web browsing.
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Physical Aisle
Packaging, Planograms, Point of Sale, Spaces & Shopper Marketing
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Advertising
Key Visuals, As copy, Out of Home, Rich media & TVCs
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Digital
eCommerce, Digital Ad Assets, Websites, Amazon, Social content, Digital at shelf.