How it Works

See the science behind Visual Mechanics

Designed like the human brain

Built on over a decade of neuroscience research, our AI-powered technology predicts how people visually engage with content—revealing what captures attention first with 89% proven accuracy.

Our technology mirrors how the brain filters and prioritizes information—delivering accurate, unbiased insights on what captures attention. By aligning with natural human perception, Visual Mechanics helps you design creative that resonates instinctively.

Predict what gets noticed

Our AI-powered algorithm, grounded in visual neuroscience, predicts where a viewer’s eye will go first. By analysing these visual cues, Visual Mechanics identifies what naturally captures attention and what tends to get overlooked.

  • Orientation

  • Colour

  • Texture

  • Scale

What content can I test?

  • Physical Aisle

    Packaging, Planograms, Point of Sale, Spaces & Shopper Marketing

  • Advertising

    Key Visuals, As copy, Out of Home, Rich media & TVCs

  • Digital

    eCommerce, Digital Ad Assets, Websites, Amazon, Social content, Digital at shelf.

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